Showing posts with label Prize. Show all posts
Showing posts with label Prize. Show all posts

Friday, November 4, 2011

Crowd-source This Contest!

UPDATE:  The prize is an Amazon gift certificate.  Minimum of 10 people have to enter in order to trigger a prize.  Seriously, that's a low threshold, if you enter you basically have a 10% chance, since I doubt more than 10 people will.  However, that is an incentive for those of you in marketing to spread this on Twitter or Facebook or LinkedIn, so that your marketing peers will contribute and trigger the prize!

Further, 10 entries makes it a $25 prize, but the value will increase with the number of entries, so spread the word!

Ok, so let's pretend that I only have $100 with which to advertise on Google.  What would be your approach to maximizing this tiny budget in paid search?  Day parting?  Only run on one highly relevant keyword?  Conversely, run on a bunch of really cheap, long-tail keywords?  You have all dealt with budget issues, so take your solutions to their logical extreme!

Remember, this is Google only, so if your advice is to blow it all on Facebook ads, it will not be actionable.

Get creative.  Leave a comment.

Here's the kicker (I just came up with it): Contest!  Best response wins a real-life prize.*

*when I figure out the prize, I will update this post.  Also "best" is going to be ill-defined, but like pornography, I will know it when I see it.