::NEWS FLASH::
I just received this emergency telegram from my high-level sources at Google:
"Matthew
AdWords blog was unclear -(stop)-
Rumors abound in POVs and the blogosphere about reduced ad inventory -(stop)-
We plan to show the same number of 1st page ads as before -(stop)-
If 6 ads would appear in the right-side rail, they will not move to the bottom -(stop)-
CPCs should therefore not increase -(stop)-
Please stop calling us every ten minutes -(stop)-
Seriously stop -(stop)-
-Deep Throat"
So my previous take on this, and a number of POVs that agencies have already made public and sent to clients, appear to have been a little hasty.
The Google employee I spoke to seemed unaware of the industry's first take on this change, but seemed to understand how this could be misconstrued given the brevity of the announcement on the AdWords blog, as well as their general lack of transparency on exactly how and why ads would be shifting around.
Scooped!
No comments:
Post a Comment