Showing posts with label Contest. Show all posts
Showing posts with label Contest. Show all posts

Thursday, November 10, 2011

Crowd-source This Contest! Update 2

So far, we have 3 comments/entries.  Here are some highlights:

1.) Geotargeting (but to where?)
2.) 3 pieces of creative per ad group
3.) Small kw list divided into ad groups of no more than 3-10 kws
4.) Exact match only
5.) Lower max bids as history creates CTR/quality score
6.) Bid to position 4
7.) Social integration
8.) Viral "real world" marketing
9.) Writing on $100 bill with a sharpie (this might be illegal)
10.) Gravy trains.

This is all good stuff, but we are still 7 entries away from anyone winning anything.  Do you disagree with these people?  Wouldn't you do it differently because you are smarter than them? 

Prove it.  Leave a comment with how you would advertise this blog with just $100 worth of AdWords and a ton of moxie, and you could win the Amazon gift certificate or whatever you people vote for.

Oh yeah, vote in the poll for what the prize should be.  As mentioned in the original contest post, value will increase with the number of entries.

Friday, November 4, 2011

Crowd-source This Contest!

UPDATE:  The prize is an Amazon gift certificate.  Minimum of 10 people have to enter in order to trigger a prize.  Seriously, that's a low threshold, if you enter you basically have a 10% chance, since I doubt more than 10 people will.  However, that is an incentive for those of you in marketing to spread this on Twitter or Facebook or LinkedIn, so that your marketing peers will contribute and trigger the prize!

Further, 10 entries makes it a $25 prize, but the value will increase with the number of entries, so spread the word!

Ok, so let's pretend that I only have $100 with which to advertise on Google.  What would be your approach to maximizing this tiny budget in paid search?  Day parting?  Only run on one highly relevant keyword?  Conversely, run on a bunch of really cheap, long-tail keywords?  You have all dealt with budget issues, so take your solutions to their logical extreme!

Remember, this is Google only, so if your advice is to blow it all on Facebook ads, it will not be actionable.

Get creative.  Leave a comment.

Here's the kicker (I just came up with it): Contest!  Best response wins a real-life prize.*

*when I figure out the prize, I will update this post.  Also "best" is going to be ill-defined, but like pornography, I will know it when I see it.